Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Produk Fashion di Shopee
نویسندگان
چکیده
The research was conducted with the aim of analyzing level influence online customer review and rating variables on purchasing decisions for fashion products at Shopee using a population all students Faculty Economics, Tidar University by taking sample 96 respondents certain criteria. This is quantitative that uses regression analysis help SPSS to solve problems. data used primary collection techniques distributing questionnaires respondents. study technique F test, t determination test which then results in having positive significant decisions. percentage reviews ratings 35.2%, while other 64.8% influenced factors.
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ژورنال
عنوان ژورنال: Sains: Jurnal Manajemen dan Bisnis
سال: 2022
ISSN: ['1978-2241', '2541-1047']
DOI: https://doi.org/10.35448/jmb.v15i1.16944